Rebranding a famous landmark for the Maiden City
The Guildhall is a famous Derry building. It has had a long and eventful history in the city and – with its recent refurbishment – the City Council wanted a new brand. It needed to be at the 'heart of the city' and represent the pride that local people feel in both the building itself and the spirit it represents. The logotype is informed by the ornamental patterns of the Guildhall's glass and wood panels. This is supported by a flexible secondary brand element that picks up on the rays of light that are such an integral feature of the building's interior.