Top-flight animation playfulness
Jam is the team behind many of the UK's most loved children's programmes such as Tilly and Friends, Baby Jake and Roy. The company's expansion to Belfast coincided with the decision to develop a new brand.
The guys at Jam are a tight-knit group, with infectious enthusiasm, a great sense of humour and slightly anarchic sensibilities. This needed to be communicated in the brand whilst ensuring that it could still work in a commercial environment. The result was a playful identity of tiny narratives with enormous flexibility that the Jam team could take ownership of and develop in the future.