National Trust – Giant's Causeway
Capturing the special nature of the historic Causeway stones
The Causeway is a special place for Northern Ireland. Everyone knows it and most have been there. National Trust wanted a distinctive brand for the Causeway, sitting alongside its existing brand elements, which reflected its ability to change atmosphere constantly and with that change to become a different experience at each visit. The Causeway is a place of legends. It is a symbol of our ability to create and respond to stories. The strange, otherworldly appearance of the stones has become emblematic of the country's ability to see beyond the ordinary and allow myths and fairy tales to become part of our consciousness.