Tourism Northern Ireland

Creating a brand for a new Northern Ireland tourism strategy

The Northern Ireland Tourist Board were looking for a new way to brand a country whose best qualities had been undiscovered by many. It is an ongoing project but over the past few years we have developed a new way of looking at our tourism assets through language, photography and typography as well as the creation of new brand elements and guidelines for their use. This is a labour of love, trying to keep every aspect fresh, vivid and authentic. From NITB corporate documents to the MyNI spirit guide we oversaw the deployment of the brand in both concept and production.