It has indeed been a while since we have posted any new work. It has been an intensely busy period for us over the past 18 months with a wide range of projects ranging from branding a state of the art leisure centre to bringing together two of our favourite things in the world, football and beer! Here is a quick round-up of some of the projects we've been involved in recently (with more to come very soon)...
Tennent's & the Irish Football Association
A partnership between Tennent's and the IFA saw us create a brand for the formers Irish Cup sponsorship. Previous sponsorships had resulted in a logo lock-up being created and missed any opportunity for wider brand roll-out. We created a brand based on the simple concept of 'versus'. Taken from an abstraction of the Tennent's logo we had lots of scope for further application across pitch graphics, press ads, programmes and even customisable team posters.
Tonisity is a cutting edge animal health company dedicated to the development of innovative nutritional products. We worked closely with them to set up a brand architecture that would accommodate future products and innovations by their team of talented scientists.
We have been working with our friends at Arralis on their naming and brand positioning. Based primarily in Limerick, Arralis provide world leading expertise in RF, micro and millimetre-wave technology. They are responsible for the invisible edge to some of the world's largest aerospace, defence and communications companies. Understanding their market was key and creating a brand that was visually recognisable to their customers was a must.
Since opening to the public in February 2012, Ebrington (in Derry) has developed a reputation as a shared space for people to come together, for creative communities and cultural expression, and as a destination for events. After working extensively with their multi-stakeholder board, we helped them realise the concept that 'Ebrington is connecting culture and commerce'.
The Foyle Arena is a new £12million leisure and events arena located in St Columb's Park, Derry. The state of the art facility is a Centre of Excellence for Wall Climbing, Judo and Wrestling and has a 2000 capacity events space. Working with them to map out a strategy of 'world class facilities for all', we then went on to create the visual expression of this and a brand guidelines for their partners to utilise moving forward.